Free EEAT Audit Tool
Instantly evaluate your content against Google's Experience, Expertise, Authoritativeness, and Trustworthiness guidelines.
Enter Page URL
https://example.com/blog/post-name
Why EEAT Matters for SEO
EEAT is a critical component of Google's search algorithm, especially for YMYL (Your Money or Your Life) topics. High EEAT scores correlate with better rankings, higher click-through rates (CTR), and increased trust from users. Google wants to rank content created by experts that demonstrates first-hand experience and is hosted on authoritative, trustworthy sites.
What is an EEAT Audit?
An EEAT Audit evaluates a webpage based on Google's Quality Rater Guidelines: Experience, Expertise, Authoritativeness, and Trustworthiness. This tool scans your content for signals that demonstrate these qualities, such as author bylines, comprehensive content, contact information, and secure connection protocols.
When & Who Should Use This Tool
This tool is essential for SEOs, content marketers, bloggers, and developers. Use it when launching new content, auditing existing pages, or investigating traffic drops. It's particularly important for health, finance, and legal content where trust is paramount.
Recommended guides
Use these guides to fix the issues you found and improve your SEO performance.
Best Practices & Thresholds
Google expects clear authorship (Expertise), original insights (Experience), reputable sourcing (Authoritativeness), and a secure, transparent site (Trustworthiness). Aim for a score above 80/100 to ensure your content meets high-quality standards.
Common Mistakes to Avoid
Many sites fail to provide clear author information, lack privacy policies, or have thin content that doesn't demonstrate expertise. Ignoring these signals can lead to poor rankings, even with good keyword targeting.
How to Use This Tool
Enter the URL of the page you want to audit.
Click 'Run Audit' to fetch and analyze the page content.
Review your overall EEAT Score and the breakdown for each category.
Check the specific findings to see what signals are missing.
Follow the actionable recommendations to improve your page's EEAT.
How to Fix or Optimize
Improve Authorship
Add detailed author bios with credentials and links to social profiles.
Boost Trust
Ensure your site is HTTPS, has a visible Privacy Policy, and provides clear contact info.
Showcase Experience
Include original photos, personal anecdotes, or case studies to prove you know the topic.
Build Authority
Cite reputable sources and aim to get backlinks from industry leaders.
EEAT Audit FAQ
What is a good EEAT score?
While there is no official 'EEAT score' from Google, our tool estimates your alignment with quality guidelines. A score above 80 suggests strong signals, while below 50 indicates significant room for improvement.
Does EEAT directly affect rankings?
EEAT is part of Google's Search Quality Rater Guidelines. While not a single ranking factor, the signals that contribute to EEAT (like backlinks, content depth, and secure protocols) heavily influence rankings.
How can I improve my Trustworthiness?
Switch to HTTPS, make your contact information easy to find, publish a clear privacy policy and terms of service, and ensure your site has a professional design.
Is author information mandatory?
For articles and blog posts, especially on YMYL topics, clear authorship is crucial to establish expertise and accountability.
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